Awake Labs Joins UnitedHealthcare Accelerator Powered by Techstars 2021 Cohort

FOR IMMEDIATE RELEASE

September 7th, 2021

Contact Info: Andrea Palmer Awake Labs andrea@awakelabs.com 647-360-6102

Awake Labs Joins UnitedHealthcare Accelerator Powered by Techstars 2021 Cohort

Meet the only Canadian startup accepted into this year's program


Toronto, ON - Sep 7, 2021 - Awake Labs, a startup improving wellbeing for adults with cognitive disabilities, announced their participation in the UnitedHealthcare Accelerator Powered by Techstars.


This morning, Techstars and UnitedHealthcare (UHC) announced their 2021 cohort. Techstars Managing Director of the program, Matt Miller, says that it is “Another exciting healthcare milestone in the Twin Cities!” Today is the official start of the third UnitedHealthcare Accelerator Powered by Techstars. This mentorship-driven accelerator focuses on digital health innovation with the support of executives and subject matter experts from UHC alongside the worldwide network of Techstars. The program will take place from September to December, culminating with a Demo Day in Minneapolis, MN.


“We are very excited to be participating in this program and to work with UHC and Techstars. The mentorship and knowledge of the US health system will be invaluable to developing partnerships and expanding into the US market”, says CEO of Awake Labs, Andrea Palmer. Awake Labs builds technology to support adults with cognitive disabilities. For Palmer, the company’s mission hits close to home, having suffered a traumatic brain injury in 2018. The company has experienced significant revenue expansion and growth since 2019, with their technology now being used in over 30 care organizations across Ontario and users across North America.


Awake Labs is currently running a project with a service provider in New York, New York. This initial pilot will allow them to get hands-on experience with the technology on a small scale before expanding the use of the technology to more people in their care. Awake Labs sees this pilot as the catalyst for their expansion into the US market.


“This year’s applicant pool was quite strong, with companies from 36 countries applying to accelerate their efforts toward improving access to care, quality of care, cost of care, gaps in care, and the experience of care,” says Matt Miller of Techstars. Awake Labs is the only company based outside the US selected for the program.



 

Awake Labs is a software company that builds technology to support adults with cognitive disabilities. Using wearables and a clinically-validated and patented algorithm powered by Holland Bloorview, their technology detects stress and strong emotion in real-time. Their users report a reduced use of intrusive measures, more independence and a better quality of life.

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